Why Your Renewal Price Sends a Message: Elevating Value, Service & Experience in Vacation Ownership
When a club member sees a renewal offer of $199, the implied message is clear: “Don’t expect much.” Conversely, a $399 renewal says: “We’ll take care of you.” In the world of vacation-ownership and memberships, the renewal price sends a message that pricing isn’t just numbers—it’s narrative. In this article, we’ll explore why customers don’t […]