The Competitive Advantage of Proactive Follow-Up, Customer Service, and Member Engagement in Travel Membership Businesses
In today’s travel and membership economy, the difference between growth and decline is no longer product—in fact, it often comes down to delivering exceptional customer service. It is experience. More specifically, it is how consistently a company delivers proactive follow-up, exceptional customer service, and meaningful member engagement. Businesses that understand this are scaling.Those that do […]
Why Your Renewal Price Sends a Message: Elevating Value, Service & Experience in Vacation Ownership
When a club member sees a renewal offer of $199, the implied message is clear: “Don’t expect much.” Conversely, a $399 renewal says: “We’ll take care of you.” In the world of vacation-ownership and memberships, the renewal price sends a message that pricing isn’t just numbers—it’s narrative. In this article, we’ll explore why customers don’t […]