Why Your Renewal Price Sends a Message: Elevating Value, Service & Experience in Vacation Ownership
When a club member sees a renewal offer of $199, the implied message is clear: “Don’t expect much.” Conversely, a $399 renewal says: “We’ll take care of you.” In the world of vacation-ownership and memberships, the renewal price sends a message that pricing isn’t just numbers—it’s narrative. In this article, we’ll explore why customers don’t […]
Why Resort Associations Matter: Building Credibility, Trust & Retention in Vacation Ownership
Published by Vacation Ownership Advisor (VOA) In today’s evolving vacation ownership landscape, credibility is no longer optional — it’s essential. For both developers and members, trust in a resort brand is directly linked to post-sale satisfaction, referrals, and long-term retention. One of the most overlooked — yet powerful — tools to reinforce that trust is […]