The Travel Club Industry Needs Accountability — And the Time for Change Is Now
If the vacation ownership industry truly wants to repair the reputation of the travel club industry, meaningful change must begin with regulation and accountability. Today, virtually anyone can launch a white-label travel club. There is little to no vetting, no oversight, and often no responsibility for what is promised on sales floors. As a result, […]
Why Vacation Ownership Advisor Is Redefining Post-Sale Value in Travel & Ownership
In today’s vacation ownership landscape, working with a Vacation Ownership Advisor can make all the difference, as the sale is no longer the finish line—it’s the starting point. Developers, clubs, and travel brands are under increasing pressure to deliver real, measurable value after the contract is signed. Member expectations have shifted. Transparency, access, education, and […]
2026 and the Future of Vacation Ownership: Innovation, Transparency, and a Stronger Industry Voice
As the vacation ownership industry moves into 2026, one thing is clear: the future is being shaped by collaboration, transparency, and innovation. In fact, the Future of Vacation Ownership depends on these pillars more than ever. An industry that serves millions of families worldwide must continue to evolve—not only in products and services, but in […]
Vacation Ownership Advisor Proudly Sponsors GNEX 2026 in Nashville
A Must-Attend Conference for Leaders in the Vacation Ownership Industry In March 2026, the vacation ownership industry will once again come together for one of its most influential and highly anticipated events of the year: the GNEX Conference. This event will be hosted in Nashville at the iconic JW Marriott Nashville. Industry leaders in vacation […]
Customer Service Isn’t a Feature. It’s the Product.
Why the Future of Vacation Ownership Is Built on Trust, Not Discounts For years, the vacation ownership industry has competed on price, perks, and promises. Lower hotel rates. Bigger inventories. More destinations. More “benefits.” But here’s the truth most travelers already know: None of that matters if the customer doesn’t feel supported. At Vacation Ownership […]
Why the First 72 Hours after Logins are Provided Decide the Fate of a Vacation Ownership Membership
The First 72 Hours: A Practical Guide for Vacation Ownership In the vacation ownership industry, cancellations rarely happen because the product lacks value.They happen because value is not properly introduced, explained, or reinforced—early enough. Industry data consistently shows that 15% to 33% of cancellations occur within the first 72 hours after a member receives their […]
Voices of Vacation Ownership™
The Industry-First Podcast Series Every Owner Needs to Hear For decades, vacation owners have been spoken to—not spoken with. That changes here with the introduction of the Voices of Vacation Ownership initiative. Voices of Vacation Ownership™ is the first podcast series created to give owners, families, and industry professionals a real platform to speak openly […]
Voices of Vacation Ownership™ — A New Standard in Fair, Transparent, and Equal Client Care
The Importance of Never Prejudging and Always Presenting Every Option with Integrity In vacation ownership, every client deserves the same opportunity, the same clarity, and the same respect. Yet too often, sales interactions are shaped by assumptions—what someone looks like, where they come from, how they speak, or what a salesperson thinks they can afford. […]
White-Label Travel Clubs: What Owners and Buyers Must Check Before Joining
Joining a travel club should open doors—not raise questions about legitimacy, transparency, or accountability. This is especially important when considering white-label travel clubs, which offer customized solutions under your own brand. Yet many buyers still enroll through temporary white-label travel clubs sold at roadshow presentations. These sales environments are often exciting, fast-paced, and filled with […]
Vacation Ownership Advisor — Global Portfolio Management and Member Savings for Resorts Worldwide
The vacation ownership industry has evolved. Owners and developers no longer compete on destinations alone — they compete on experience, post-sale care, and realized value. Cecelia Everist, a Vitality Vacations leader, often says that in the context of global portfolio management, modern owners want clarity, options, and savings they can feel. That sentiment reflects a […]