When it comes to booking hotels, most travelers instinctively turn to platforms like Expedia, Trivago, Hotels.com, or Booking.com, believing they’re getting the best price available. After all, the websites are sleek, the marketing is persuasive, and the discounts—well, they seem too good to pass up.

But what if we told you that many of those “discounts” are just clever markups in disguise?

The Myth of the “15% Discount”

You’ve probably seen banners on travel sites claiming “15% OFF” or “Exclusive Deal.” While these sound appealing, the reality is this: many of these discounts are applied to already inflated base prices. That means you’re not really saving—you’re just being shown a different version of full price.

Behind the scenes, here’s how it works:

• Hotels contract inventory to platforms like Expedia or Booking.com.

• These platforms buy rooms at wholesale rates (also called net rates).

• The platform adds a markup, often 15–30% or more.

• Then, they subtract a portion of that markup and promote it as a limited-time discount.

This practice creates the illusion of value—but you’re still paying more than the actual base cost.

Who Really Owns the Sites You’re Comparing?

Here’s something else that most travelers don’t know: Expedia Group owns the majority of the platforms people rely on for “price comparisons.” This includes:

• Expedia

• Hotels.com

• Trivago

• Orbitz

• Travelocity

• Hotwire

• CheapTickets

• Vrbo

So when you think you’re checking multiple sources to find the best price… you’re often just seeing different versions of the same markup, controlled by the same parent company.

How VOA Does It Differently

At Vacation Ownership Advisor (VOA), we work differently.

We give our members direct access to wholesale and net rates—the same ones the big platforms start with before they inflate the price.

✔️ Our members often save 10% to 35% compared to Expedia.
✔️ Some trips have even shown savings of 50% or more.
✔️ No hidden markups. No fake discounts. Just real value and proactive -level service.

Why This Matters More Than Ever

In a world of automated booking engines and overwhelming choices, VOA provides human support and insider access. When you book with us, you’re not just getting a room—you’re unlocking a smarter way to travel.

Ready to Save on Your Next Hotel Stay?

Don’t fall for the illusion of a good deal. If you’re a traveler who values transparency, savings, and dedicated service—VOA is your competitive edge.

Reach out today and let our team show you the true value of wholesale hotel pricing.