Reframing the Conversation Around Fees
It’s easy for members to view maintenance fees as a cost. But with the right guidance, they come to understand it as a gateway to exceptional travel value. VOA doesn’t just tell owners they’re getting great value — we show them, clearly and consistently. That positive shift in perception can transform their entire ownership experience.
When members realize that their annual fee grants them access to curated travel options, upgraded accommodations, and exclusive availability, they begin to connect emotionally with what their ownership delivers. This shift from obligation to opportunity is the key to long-term engagement.
Empowering Members Through Understanding
VOA places a strong focus on education and transparency. We help members recognize not only what they own, but how to make the most of it. When owners are guided to match their usage with their lifestyle goals, the maintenance fee becomes a smart investment rather than a passive expense.
That understanding leads to smarter bookings, better planning, and a deeper appreciation for the value VOA delivers — not just once a year, but year-round.
From Fee to Freedom: The VOA Difference
By supporting members in uncovering the full potential of their ownership, VOA turns a common pain point into a powerful selling point. Whether it’s maximizing inventory choices, planning international travel, or upgrading their level of access, the maintenance fee becomes a tool — not a hurdle.
This isn’t about selling the idea of value. It’s about helping members experience it firsthand.
Final Thoughts for Advisors
Vacation ownership is more than transactions — it’s about helping people realize the dream of travel freedom. As advisors, framing the maintenance fee as a vehicle for discovery and delight empowers your clients to see ownership not as a burden, but as a benefit.
When you help members understand how to get the most from what they already have, you’re not just creating satisfied owners — you’re building lifelong brand champions.
